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Sounds ominous..!
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Misguided...
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Oh dear..!
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Photographers Caption

Maybe IKEA should translate BEFORE exporting! (It roughly means the marshmallow is good in Swedish)


CATEGORIES: Failed Marketing, Ironic, Lost in Translation TAGS: , , ,

5 Alternative captions

  1. O.o
    Posted 29 Dec 2012 at 1:56 am | Permalink

    uhhh…. Goodnight Everybody!!!!

  2. Lordofthehouse
    Posted 29 Dec 2012 at 5:18 pm | Permalink

    Godis = Candy Skum = Foam

  3. okok
    Posted 13 Jan 2013 at 5:11 pm | Permalink

    Get ‘em here! Sweet treats for the not so God fearing.

  4. AW
    Posted 14 Jan 2013 at 2:51 pm | Permalink

    The box is simply marked as Godis (=candy) of the type Skum ( which in english is a type of marshmallow). So uninteresting picture and totally wrong comment.

  5. The swede
    Posted 25 Jun 2013 at 1:40 pm | Permalink

    It does not mean marshmallow is good, not even roughly. It simply states that the box contains marshmallow candy. We even translated it ON THE BOX for you!

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29-11-14(5:50:02)
2
Misguided...
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Ice cream: the true key to reincarnation